Arthur Rüegg founded the company on 1 November 1964. From the outset, the proactive founder focused on the two-wheeler sector, supplying specialist dealers in German-speaking Switzerland with spare parts for bicycles and mopeds.

As motorcycling gained popularity again in 1975/76, Arthur Rüegg seized the opportunity. With great commitment, he established himself as a competent point of contact for motorcycle tyres in the following years.

The company Arthur Rüegg Fahrzeug-Zubehör AG has been successfully managed by Jürg Rüegg in the second generation since 1990. The company is the point of contact for two-wheeler tyres and supplies its trading partners as a wholesaler throughout Switzerland.

In 1991, activities were expanded to bicycle tyres, and four years later, the sole proprietorship became a public limited company.

To circumvent the dreaded IT millennium bug, generous investments were made in the areas of AGV and IT.

However, the tyre range soon became even wider and deeper, while the space for it became increasingly scarce. In 2005, due to growing space requirements, the company moved its warehouse to Vogelsang, Gebenstorf (AG), into a larger and more modern hall. At the same time, the company introduced quality management, thereby optimising its warehousing processes.

With continuous innovation, Arthur Rüegg Fahrzeug-Zubehör AG is moving forward into the future with new ideas and concepts.

2006 The newly introduced net prices for bicycle and motorcycle tyres are designed to promote market comparability.

2009 The Rüegg online shop, launched in 2004, is receiving a modern redesign.

2011 For trade partners, the available shipping options will be expanded to include Swiss Post's „Swiss-Express Innight“ service. This allows orders to be delivered as early as 07:30 the following morning, if desired.

2012 The sales will be restructured, with a competent in-house consultancy team.

2016 New in stock: Schwalbe bicycle tyres and inner tubes.

 

The coronavirus pandemic forced Arthur Rüegg Fahrzeug-Zubehör AG to introduce short-time working for the first time in its company history.

However, this measure could soon be lifted, as the two-wheeler industry experienced a real boom: During the pandemic, many people discovered cycling and motorcycling for themselves – due to more free time and the Federal Council's behavioural rules.

We reliably supply the trade with bicycle tyres and are preparing to also target end customers with our new webshop.

In addition to the imported brand Continental Motorrad, we offer all leading tyre and inner tube brands for two-wheelers – because it only runs smoothly with us!

Since its founding, Arthur Rüegg Fahrzeug-Zubehör AG has consistently pursued the goal of combining innovation, quality, and customer proximity. Over the years, the company has continuously developed. – technologically, structurally and strategically.

The new Rüegg webshop will be launched in mid-2026. With state-of-the-art technology, improved user guidance, and an expanded product range, we are sending a clear signal for our company's future. The new e-commerce platform is not just a digital shop window, but a central element of our growth strategy and a further step towards digitalisation and customer centricity.