Schwalbe eMTB by Daniel Geiger

Your vision -
our mission.

Two-wheel tires for all adventures.

Wir setzen uns mit echter Leidenschaft dafür ein, dass das Abenteuer auf zwei Rädern für alle erlebbar wird. Als zuverlässiger Partner liefern wir hochwertige Zweiradreifen schnell und termingerecht. Wir begleiten unsere Handelspartner sowie Motorradfahrer und Zweirad-Enthusiasten mit Fachkompetenz, Engagement und echter Partnerschaft.

Vision and mission.

We strive to be the number one for two-wheel tires in Switzerland and the Principality of Liechtenstein, so that people can experience and enjoy their adventures on two wheels exactly when they want to.

It only runs smoothly with us. For over 61 years.

Bicycle and motorcycle tires have been the foundation of Arthur Rüegg Fahrzeug-Zubehör AG for decades.

But how did it all begin?

The company was founded by Arthur Rüegg on November 1, 1964. Right from the start, the proactive founder dedicated himself to the two-wheeler industry and supplied specialist dealers in German-speaking Switzerland with spare parts for bicycles and mopeds.

With passion to success.

When motorcycling became popular again in 1975/76, Arthur Rüegg seized the opportunity. With great dedication, he established himself as a competent contact for motorcycle tires in the following years.

New paths and structures.

In 1991, activities were expanded to include bicycle tires and four years later the sole proprietorship was transformed into a public limited company.

Family business in its second generation.

Arthur Rüegg Fahrzeug-Zubehör AG has been successfully managed since ???? in the second generation, successfully managed by Jürg Rüegg. The company is the contact for two-wheel tires and supplies specialist dealers throughout Switzerland as a wholesaler.

Tire service for specialist dealers and end customers

We not only reliably supply specialist dealers, but now also end customers with two-wheel tires.

In addition to the Continental Motorrad import brand, we offer all leading tire and inner tube brands for two-wheelers - because only we can keep things running smoothly!

Step into the future.

Since its foundation, Arthur Rüegg Fahrzeug-Zubehör AG has consistently pursued the goal of combining innovation, quality and customer proximity. Over the years, the company has developed steadily - technologically, structurally and strategically.

We are now approaching a significant milestone: the new eShop will be launched at the beginning of 2026. With state-of-the-art technology, improved user guidance and an expanded product range, we are sending a clear signal for the future of our company. The new eShop is not just a digital shop window, but a central element of our growth strategy and a further step towards digitalization and customer centricity.

1964
1975
1991
2010
2025
2026

Values that drive us to provide the best service.

Decades of experience make us experts in all aspects of two-wheel tires. Even in today's changing times, Arthur Rüegg Fahrzeug-Zubehör AG remains true to its proven Best Service concept and its core values of tire expertise, customer orientation, innovation and teamwork.

As your trusted partner, we provide you with professional and competent advice. We are here for you!

The team at your side -
Together for adventures on two wheels.

With a well-coordinated and reliable team at the Dietikon and Vogelsang sites, we serve our customers with commitment, expertise and efficiency.

All our employees, many of whom have been with our company for many years, make a significant contribution to our company's success and receive the appropriate support and recognition from us.

Jürg Rüegg

Management

j.ruegg@rueggag.ch

Laura Sferrazza

Consulting & Sales

l.sferrazza@rueggag.ch

Sandra Gehriger

Marketing & Communication

s.gehriger@rueggag.ch

Quintino Marsano

Logistics manager

q.marsano@rueggag.ch

Michael Buff

PM & Deputy Managing Director

m.buff@rueggag.ch

Julia Rüegg

Accounting

julia.ruegg@rueggag.ch

Daniel Moser

Logistics & Deputy Logistics Manager

d.moser@rueggag.ch

Evelin Roos

Consulting & Sales

e.roos@rueggag.ch

Deborah Murallo

Logistics

 

David Pedrov

Logistics

 

Andreas Baschnagel

Logistics

 

Cevat Yursever

Logistics

 

We promote a culture of respect, diversity and inclusion and consciously create a working environment in which teamwork is of the utmost importance. We give our all every day to ensure the best service in our environment. We deliver our customers their „two-wheel tires for all adventures“ as quickly as possible so that people can experience their adventures on two wheels exactly when they want to!

Contribution to society and the environment.

We understand sustainability as a continuous improvement process characterized by a long-term perspective and future viability, which assumes a central responsibility and obligation towards our environment, our customers and employees as well as future generations.

Our aim is to make a positive contribution to society and the planet through sustainable practices and innovation.