We are truly passionate about making adventure on two wheels accessible to everyone. As a reliable partner, we deliver high-quality two-wheeler tires quickly and on time. We support our retail partners as well as motorcyclists and two-wheeler enthusiasts with expertise, commitment and genuine partnership.
Vision and mission.
We strive to be the number one for two-wheel tires in Switzerland and the Principality of Liechtenstein, so that people can experience and enjoy their adventures on two wheels exactly when they want to.
It only runs smoothly with us. For over 61 years.
Bicycle and motorcycle tires have been the foundation of Arthur Rüegg Fahrzeug-Zubehör AG for decades.
But how did it all begin?
The company was founded by Arthur Rüegg on November 1, 1964. Right from the start, the proactive founder dedicated himself to the two-wheeler industry and supplied specialist dealers in German-speaking Switzerland with spare parts for bicycles and mopeds.
With passion to success.
When motorcycling became popular again in 1975/76, Arthur Rüegg seized the opportunity. With great dedication, he established himself as a competent contact for motorcycle tires in the following years.
Family business in its second generation.
Arthur Rüegg Fahrzeug-Zubehör AG has been successfully managed by the second generation, Jürg Rüegg, since 1990. The company is the contact for two-wheel tires and supplies its trading partners as a wholesaler throughout Switzerland.
New paths and structures.
In 1991, activities were expanded to include bicycle tires and four years later the sole proprietorship was transformed into a public limited company.
In order to avoid the dreaded EDP millennium problem, generous investments were made in the areas of AGV and EDP.
Relocation.
Both the office and the warehouse were relocated to Dietikon (ZH) in January 1995.
However, the range of tires soon became even wider and deeper, while space became increasingly scarce. The warehouse was bursting at the seams, so in 2005 the warehouse was moved to Vogelsang, Gebenstorf (AG) into a larger and more modern warehouse.
At the same time, the warehouse processes were optimized and quality management was introduced.
With big steps through the years.
Arthur Rüegg Fahrzeug-Zubehör AG is constantly innovating and moving into the future with new ideas and concepts.
2006: The newly introduced net prices for bicycle and motorcycle tires serve the purpose of comparability on the market.
2009The Rüegg online store, launched in 2004, is given a modern redesign.
2011The selection of shipping options for tires has been expanded to include “Post Swiss Innight” for specialist dealers. This means that, until today, orders can be received the next morning before 7.30 am.
2012The sales department is reorganized with a competent in-house consulting team.
2016New in the range: Schwalbe bicycle tires and tubes.
Luck in misfortune.
The coronavirus pandemic forced Arthur Rüegg Fahrzeug-Zubehör AG to introduce short-time working for the first time in the company's history.
However, this measure was soon lifted, as the two-wheeler industry experienced a real boom: many people discovered cycling and motorcycling during the pandemic - due to more free time and the Federal Council's rules of conduct.
Tire expertise for specialist dealers and end customers.
We not only reliably supply specialist dealers, but now also end customers with two-wheel tires.
In addition to the Continental Motorrad import brand, we offer all leading tire and inner tube brands for two-wheelers - because only we can keep things running smoothly!
Looking ahead.
Since its foundation, Arthur Rüegg Fahrzeug-Zubehör AG has consistently pursued the goal of combining innovation, quality and customer proximity. Over the years, the company has developed steadily - technologically, structurally and strategically.
We are now approaching a significant milestone: the new eShop will be launched at the beginning of 2026. With state-of-the-art technology, improved user guidance and an expanded product range, we are sending a clear signal for the future of our company. The new eShop is not just a digital shop window, but a central element of our growth strategy and a further step towards digitalization and customer centricity.
196419751990199119952006202020252026
Values that drive us to provide the best service.
Decades of experience make us experts in all aspects of two-wheel tires. Even in today's changing times, Arthur Rüegg Fahrzeug-Zubehör AG remains true to its proven Best Service concept and its core values of tire expertise, customer orientation, innovation and teamwork.
As your trusted partner, we provide you with professional and competent advice. We are here for you!
The team at your side - Together for adventures on two wheels.
With a well-coordinated and reliable team at the Dietikon and Vogelsang sites, we serve our customers with commitment, expertise and efficiency.
All our employees, many of whom have been with our company for many years, make a significant contribution to our company's success and receive the appropriate support and recognition from us.
We promote a culture of respect, diversity and inclusion and consciously create a working environment in which teamwork is of the utmost importance. We give our all every day to ensure the best service in our environment. We deliver our customers their „two-wheel tires for all adventures“ as quickly as possible so that people can experience their adventures on two wheels exactly when they want to!
Contribution to society and the environment.
We understand sustainability as a continuous improvement process characterized by a long-term perspective and future viability, which assumes a central responsibility and obligation towards our environment, our customers and employees as well as future generations.
Our aim is to make a positive contribution to society and the planet through sustainable practices and innovation.
To provide you with the best possible experience, we use technologies such as cookies to store and/or access device information. If you consent to these technologies, we may process data such as your browsing behavior or unique IDs on this website. If you do not consent or withdraw your consent, this may affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of using a specific service expressly requested by the subscriber or user or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
Technical storage or access used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is necessary to create user profiles, to send advertising or to track the user on a website or across several websites for similar marketing purposes.
